When we think of tips and strategies for small business enterprises, we can’t implement the same tips we opted for large scale businesses. It is because there is a huge difference between large scale and small scale businesses. Thus we need to consider plans according to the size in which our business operates. But even when we make a plan for the short term, it is important to keep in mind where you aim to head in the long run.
However, there is no surety about what the future of marketing will look like, but we can use the predictions and insights made by industry professionals. By considering such predictions, we can look into the possibilities in the coming years. We need to keep in mind that there might be possibilities these predictions will not come true. As a responsible marketer, you have to make continuous changes and keep updating your marketing strategy. For this, you need to keep an eye on statistical data, research made by the professionals, and trends in the market to grab opportunities on time.
List of things which are certain-
- It is for sure that the future of business and marketing will be more inclusive, diverse, and connected to the needs of the real customer.
- Another thing which we can say will continue in the long run is advancement in technology. Technologies such as data driven marketing, AI will continue to grow at a rapid pace.
- Even if technology continues to flourish tremendously, the focus will be more on people or prospective customers.
- Moreover, marketing has expanded its definition beyond advertising and marketing; there is more focus on increasing interaction between consumers and brands, wish to make marketing more human, increased digitization.
Let’s consider the various tips and strategies which are beneficial for small business enterprises.
Employee activation: a giant leap beyond engagement
This is one of the most important marketing strategies because your sales target, promotion, and customer satisfaction all depend on your employee attitude. Employees are the real image of your brand. If your employees are not knowledgeable enough and show a bad attitude, it largely affects your brands as well as the company’s image. An individual or prospective customer denies doing business or deal with your company if they are not treated properly by your staff.
Thus it is important to concentrate on building up good connections between your customer and employees. For this, it is important that your employees also aims to grow and succeed in your business as you want. If your employees are happy and satisfied with their work, they will make equal and continuous efforts to keep the business growing and achieving its goals.
You cannot attain maximum customer satisfaction until your employees are satisfied with you. Hence as an entrepreneur, you must make efforts to for a high level of employee engagement to improve customer experience.
Personalization: your key to their heart
It means personalizing your marketing strategy according to the needs of your prospective customers. Psychologist studies show that customers love to see their name printed on the product or anything like that. So, if they have two choices for the products in front of them, they decide to spend their money on that product that catches their heart.
Thus a little more effort made by the marketer to personalize the product or promotion techniques will yield amazing results. However, advancements in technology like AI with increased insight from social media and data collection, made it easier to personalize everything.
Whether pre-recorded or live, Videos are the most popular ways to create awareness about your product and boost the image and reputation of the company. Nowadays, live videos are more popular than pre-recorded videos. People generally spend five times longer watching time in live videos rather than pre-recorded ones.
One of the reasons for a growing trend of live videos or why it’s more engaging is that the audience taps to it quickly for FOMO. It means fear of missing out. People delay the watch of pre-recorded videos by the thought that they can watch it at any time, but they don’t delay the watch of live videos as they think they can’t find this anywhere else once it is over. Thus live videos are more engaging as an audience feels part of that event by attending such live sessions.
Strategic marketing transformation
One must be careful about the strategies you are planning to opt for success in the market. An entrepreneur or marketer should make a list of strategies and tips that best suit your business. But you must use the latest marketing techniques and technologies to accomplish your marketing objective. One must need to know that your marketing goals must align with the overall objective or goal of your business enterprise.
Marketing transformation refers to the process under which a business changes its fundamental procedures and processes by opting for a new marketing strategy. This helps a company improve customer experience and services by building good relations with them, creating awareness about your brand, and boosting its reputation, increasing your earnings and profit.
Focus on customer retention, loyalty advocacy
A marketer needs to understand that the focus should be on keeping your existing customers hold onto your platform for the longest possible time and make sure CX is ongoing. We need to understand that the recurring of existing customers is more valuable than attracting new ones. Moreover, a satisfied customer would genuinely talk about your product and company with their family and friends, which results in improving the brand’s image and awareness among new people. This will automatically attract new customers to your platform.
Get ready for 2021
If you haven’t plan your marketing strategy for achieving your business goals, it’s time to start planning. You should make a clear plan which provides you quickest and earliest ways to achieve your goals. Thus we can say these are the best strategies and tips you should consider while planning your new year goals.